What started as a small idea quickly grew into something bigger — rooted in connection, creativity, and a deep love for Santa Barbara.

Cresta Collective was born from days spent working in a local art gallery, where visitors came and went — often just passing through. The hope was to create something that stayed, something that would bring them back. That feeling of genuine connection and lasting impact is what drives us today.

Our name comes from Cresta Avenue — the first place we landed in Santa Barbara — and it also reflects the landscape that inspires us: from the crest of the mountains to the waves of the Pacific, this is where community and creativity meet.

At Cresta Collective, we believe in the power of small businesses, local makers, and boutique brands to shape their communities. We’ve seen firsthand how much potential lives here — in the artists, the vendors, the shop owners, and the stories waiting to be told.

Our mission is to help those stories come alive through thoughtful strategy, beautiful content, and marketing that feels as real as the people behind it. Whether you’re a local staple or just setting up shop, we’re here to help your brand leave a mark — on both visitors and locals alike.